Foundation Course
SEO Fundamentals
Build a solid understanding of search engine optimisation principles and learn to apply them effectively.
Course Overview
This foundation course introduces essential concepts in search engine optimisation. You'll learn how search engines work, understand keyword research basics, and discover how to optimise web pages for better visibility. The course includes practical exercises to help you apply what you learn.
What You'll Learn
- How search engines discover and rank content
- Keyword research fundamentals and tools
- On-page optimisation techniques
- Content structure and organisation
- Meta tags and their purpose
- Basic analytics and measurement
Course Modules
Module 1-3: Search Engine Basics
Understanding how search engines crawl, index, and rank websites
Module 4-7: Keyword Research
Finding and selecting relevant keywords for your content
Module 8-12: On-Page Optimisation
Optimising page elements including titles, headings, and content
Module 13-15: Practice & Application
Applying concepts through exercises and case studies
Who Should Take This Course
This course is designed for individuals new to SEO, small business owners wanting to understand search visibility, content creators seeking to optimise their work, and anyone interested in learning digital marketing fundamentals.
One-time payment
- 15 video modules
- Self-paced learning
- Lifetime access
- Downloadable resources
- Certificate of completion
Questions about this course?
Contact us